Privacy Policy

CATWLK Privacy Policy.

CATWLK helps you use your own closet to plan outfits, prepare for trips, and personalize recommendations. This policy explains what data CATWLK collects and how it is used.

Last updated: May 7, 2026

Data CATWLK Collects

CATWLK collects the following data when you create an account or use the app:

Contact Info

  • Email address, used for account access, app functionality, and support.

Identifiers

  • User ID, used to keep your account and synced app data connected.

User Content

  • Photos or videos you upload for wardrobe items.
  • Other user content, including item details, outfits, trips, packing data, preferences, and feedback you save in the app.

Usage Data

  • Product interaction data, such as recommendation interactions and app actions needed to improve outfit planning and personalization.

How CATWLK Uses Data

CATWLK uses collected data for App Functionality and Product Personalization.

This includes syncing your wardrobe, showing saved outfits and trip plans, remembering packing status, personalizing outfit recommendations, maintaining your account, and responding to support or privacy requests.

Tracking and Advertising

CATWLK does not track you across apps or websites owned by other companies. CATWLK does not sell your personal data and does not use advertising data for third-party ad targeting.

Data CATWLK Does Not Collect

CATWLK does not collect these categories as stored user data:

  • Location
  • Calendar
  • Contacts
  • Health and fitness
  • Purchases
  • Diagnostics
  • Advertising data

Weather or calendar context may be optional in the app experience, but CATWLK does not store location or calendar data in its backend as user data.

Retention and Deletion

CATWLK keeps account and app data while your account is active or as needed to provide the app. You can request help with account data, deletion, or privacy questions by contacting CATWLK.

Changes to This Policy

CATWLK may update this policy as the app changes. The latest version will always be available at this page.